About us

Meet the guy behind the baits, Dustin Vines-

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I grew up in a small town in Louisiana and Since a young age I've always been obsessed with catching fish. I never liked how lures at big box stores were mostly salt. They claim it's to helps catch fish and while that's partly true, it's mostly to maximize profits. The salt costs much less than plastisol and makes the lure weaker. That's why in my lures I use little to no salt. I also didn't like how most companies only sell to big box stores and not directly to fishermen. That didn't feel right to me and I've always felt what's the point of having a lure company that has no direct ties to fishermen, and only sell through big box stores. I'm here to sell high-quality soft-plastic lures directly to everyday fishermen.

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